Sorry, too good of a pun not to use! A regularly updated, content-rich blog will keep your customers coming back and you want them to keep coming back as often as possible.
Here are 10 reasons how a blog can help your business:-
1. Attract an audience
A good blog not only generates traffic but also helps retain that traffic. It keeps people coming back and encourages growth in loyalty. Keep your blog interesting and update it regularly.
2. Become involved
Blogs help with the decision to purchase. Keep your customers informed and give as much free advice as possible. Become the go-to resource site in your sector. Your customers will become confident in your brand which will result in sales. Keep the information going both ways. Ask your customers what they think and what they are looking for-it’s free market research. You can gain insights into your customers’ minds.
It would cost you a fortune in market research to obtain this information, so obtain it for free.
3. Keep your customers
Lots of companies spend a lot on an ad campaign. If this doesn’t result in sales, a lot of time, effort and money has been wasted. With a blog, you can hold a prospect’s interest for longer which will win customers round over time and bring them back to hear from you long after their first contact. This is a great cost-effective way to keep customers updated.
4. Motivate your customers
A blog can motivate your visitors to do things. All you need is copy that excites them, a motivating story and a clear call to action.
5. Links for direct traffic
You can’t beat valuable, authoritative content for attracting links from other websites, forums, discussion lists and social networks. These links bring a quantity of attention, as well as quality, targeted visitors who turn into good leads.
6. Links to your website
Add links from your blog to your website. The more links to your website, the more visible you will become to search engines. Link content and pictures to every page on your website. It’s another free way to make your website more visible. If you need help with this contact us.
7. Build trust and sell more
Trust is vital in selling. By starting with compelling information and resources and by encouraging repeat communication, you build familiarity. Over time, this creates a strong bond of trust making sales so much easier.
8. Build your brand
Build trust and you will be building your brand. Inform and be honest on your blog. This will create a stronger and better brand. This leads to word-of-mouth advertising which is one of the best forms of promotion you can have.
9. Be human
Your blog provides you with a platform to engage in conversations with your customers. So, be yourself. Be as you want your brand to be perceived. Keep it honest, warm, approachable and open.
10. Under the radar
The points above add up to more new and repeat sales from much happier and better informed customers. A well structured blog will allow your customers to come to you rather than you visiting them. This is the key to achieving bigger and better sales.
If you need any help we do blog designs and blog strategy from £450