If you are about to launch a new business, you will need to market your business.  We’ve put a guide together so that you don’t waste time and money on creating something that is not right.

Your business is new but soon it won’t be, so whatever you  do now with regard to your brand is very important as you will be using it for a long time.  So, think about where your business will be in 5 years time.  Who will be buying your offering?  What sort of customers are you aiming to attract?  These are important questions to answer.  What you must avoid is having a logo which looks right for where you are now at the begining of your journey but may look small-time in 5 years.

Before you approach a marketing agency, answer the questions below and you will obtain a far better result:

What does my brand stand for?

Is it quality?  Is it pile it high and sell it cheap?

A brand communicates specific information about an organization, product or service and distinguishes it from others in the market-place.  A brand carries a “promise” about the qualities and characteristics that makes the organization, product or service unique.  So it’s important you understand what your brand will stand for.

What is my brand tone of voice?

Understand how your brand will communicate.  It’s important to decide how you talk to customers as this tone of voice will be on your ads, your website, your blog, etc.

Here are a few examples of brand tone of voice:

innocent

http://www.innocentdrinks.co.uk/

Fresh, healthy, inviting and fun

http://www.bentleymotors.com/

Pure quality, modern but cleverly brings an old-money tone of voice to the new

http://blog.bargainbooze.co.uk/

Fun, down-to-earth and very much aimed at its market- a top example of pitching the brand’s tone of voice

Brand look and feel

By deciding on tone of voice and what you are offering to whom will give you a great understanding of how your brand should be perceived.  This is a good bench-mark for the final look of the logo:

Clean, fresh, cheeky but intelligent, a winner all the way

Unmistakable quality, heritage and if I can make a word up, ‘poshness’ all the way

Does everything it should- says what it does and no colour says value or sale better than red

To see some of the brand identities we have designed click here

If you need some advice, please contact us.